SO CHINA ![img]()
GROUP
Global investment Firm
Holding
Presentation
So China Group is a holding company building a strategic bridge between China, Morocco, and nearby regions. We partner with Chinese experts and companies to drive growth across Africa, Europe, and beyond. Focused on supply chain optimization and long-term value, we support Morocco’s development while enabling Chinese businesses to expand globally.
SO CHINA ![img]()
GROUP
Global investment Firm
Holding
Presentation
So China Group is a holding company building a strategic bridge between China, Morocco, and nearby regions. We partner with Chinese experts and companies to drive growth across Africa, Europe, and beyond. Focused on supply chain optimization and long-term value, we support Morocco’s development while enabling Chinese businesses to expand globally.
Mr. Sabir Soufiane
Chairman & CEO
SO CHINA GROUP
President's Message
President's
Message
At So China Group, we believe in a core philosophy: Work is not just what we do for ourselves, but what we do together. Every human being is meant to give or receive support and through this mutual collaboration, we grow. Our success is built on this spirit of unity and shared purpose.
With a strong local presence and trusted Chinese collaborators, we operate across key sectors like FMCG, logistics, technology, and green energy. Our integrated approach and dedicated team allow us to move fast and deliver real impact.
Our Sectors:
– FMCG Distribution
– Commodity Trading
– Real Estate
– Industrial Development
– Digital Security and Access control
– E-Commerce & Artificial Intelligence
– Hospitality & Events
– Retail Brands
– Other Strategic Sectors
Our Sectors
- FMCG Distribution
- Commodity Trading
- Real Estate
- Industrial Development
- Digital Security and Access control
- E-Commerce & Artificial Intelligence
- Hospitality & Events
- Retail Brands
- Other Strategic Sectors
Our missions
Our mission is clear to design and scale the next generation of businesses that are smart, seamless, and future-ready, while forging strong links between Morocco, China, and global innovation centers.
Our mission is to create enduring value through strategic investment, active ownership and long-term partnerships. SO CHINA GROUP connects international expertise with opportunities in Morocco and across Africa, developing businesses that strengthen local capabilities and support economic diversification.
Guided by a disciplined approach to investment, we aim to build a diversified portfolio that delivers sustainable returns and contributes to the long-term prosperity of our partners and the communities in which we operate.
Our Sectors
We continuously evolve our business model to focus on our key strengths by collaborating with our shareholder,
developing our talent and entering world-class partnerships.
Our Sectors
SO CHINA GROUP brings together established businesses and emerging opportunities across consumer markets, industry, infrastructure and technology.
CONSUMER BRANDS & RETAIL
We develop and distribute consumer brands, combining distinctive products, strong positioning and sales channels adapted to local markets.
E-COMMERCE & MARKETPLACES
We develop digital commerce platforms that connect brands, suppliers and buyers, expanding market access and supporting online sales across consumer and business markets.
INDUSTRIES & MANUFACTURING SOLUTIONS
We develop manufacturing partnerships and industrial projects, connecting production capabilities, equipment sourcing and commercial opportunities.
AI & TECHNOLOGY
We explore practical applications of artificial intelligence, automation and digital platforms to improve business operations and create new services.
EV INFRASTRUCTURE & SOLUTIONS
We explore electric vehicle charging and energy storage solutions to support the development of electric mobility in Morocco and Africa.
CONSTRUCTION & PROJECT PROCUREMENT
We provide end-to-end sourcing and procurement for construction and development projects, supplying building materials, furnishings, and equipment from trusted exclusive partners.
INTERNATIONAL TRADING
We connect suppliers and buyers across global markets, coordinating sourcing, commercial negotiations and import–export operations to support trade between China, Morocco and Africa.
REAL ESTATE & INFRASTRUCTURE
We explore property development and infrastructure opportunities, bringing together project partners, international sourcing and a long-term development perspective.
Our Brands
& Investments
We invest in strong ideas and global partnerships to grow businesses in e-commerce.
real estate. technology and other key sectors
Our Brands
& Investments
We invest in strong ideas and global partnerships to grow businesses in e-commerce. real estate. technology. and other key sectors
Our History
Our History
Chapter 1. An Early and Visionary Entrepreneur
– The Story of Sabir Soufiane
At just 19 years old, Sabir Soufiane began his entrepreneurial journey in the most humble of ways selling eggs door-to-door, sourced directly from local Moroccan farms. But what might seem like a modest beginning was actually the foundation of a deeper realization: entrepreneurship isn’t about money it’s about people, process, and purpose.
Driven by curiosity and ambition, Sabir immersed himself in various jobs laundries, bakeries, supermarkets, and vape shops not merely to earn a living, but to learn the mechanics of business from the inside out. “Every job was a lesson,” he recalls. “I worked the counter, but thought like an owner.”
It was inside a small vape shop that the spark of a game-changing idea was lit. Sabir identified a recurring problem: the disorder and inefficiency in sourcing vape products for retailers. From that frustration, he envisioned a more efficient, streamlined approach to wholesale distribution.
– Birth of a Disruptive Platform: GrossisteVape.ma
That vision materialized into GrossisteVape.ma, Morocco’s first B2B digital platform dedicated to vape resellers. With a clear mission to simplify, centralize, and digitize vape product distribution, the platform became a cornerstone for retailers across the country.
Combining local insight with global thinking, GrossisteVape.ma didn’t just solve a supply chain problem—it redefined how business was done in an emerging industry.
– Remarkable Growth and Impact
By 2025, GrossisteVape.ma had generated over $20 million in online wholesale revenue, a testament to its innovative model and operational efficiency. What started as a small idea in a vape shop became a scalable, tech-driven solution with nationwide impact and international potential.
Chapter 2. International Diversification
– Scaling Vision into Global Impact
Sabir Soufiane’s entrepreneurial spirit didn’t stop at Morocco’s borders. After turning GrossisteVape.ma into a $20 million B2B e-commerce success, Sabir set his sights on international expansion, determined to replicate and evolve his scalable model across new markets.
– Global Expansion: A Replicable Model for Growth
Recognizing a similar need for streamlined wholesale distribution in other regions, Sabir launched AustralianVapeWholesale.com, bringing his proven B2B platform model to the FMCG market in Australia. By directly connecting retailers with top-tier brands, the platform ensures rapid fulfillment, reliable sourcing, and transparent pricing—key pillars of his business philosophy.
– Creating Global Trade Bridges: Nicotine Pouches Factory (NPF)
Sabir’s ambition to optimize global trade led to the founding of NicotinePouchesFactory.com (NPF)—a specialized B2B platform that facilitates OEM partnerships between international buyers and certified manufacturers across China and Europe. NPF simplifies private-label production, offering a turnkey solution for brands looking to expand into the fast-growing nicotine pouch industry.
– Expanding into Emerging Markets: West Africa
In 2025, Sabir extended his vision to West Africa with the launch of Le Grossiste de la Vape in Côte d’Ivoire. This venture marked a key milestone in his goal to democratize access to efficient, digital B2B trade infrastructure across underserved markets.
Chapter 3. Strategic Alliances
Sabir’s true strength is in forging lasting, impactful relationships.
In 2023, he was honored to speak in front of 15,000 Chinese factory representatives in Shenzhen, where he shared valuable insights on global consumer trends, brand innovation, and digital-first B2B strategies. This pivotal moment solidified Sabir’s role as a strategic bridge, facilitating seamless collaboration and knowledge exchange across continents. Through So China Group, he empowers manufacturers to adapt to the rapid shifts in international trade, enabling them to scale efficiently and achieve market dominance in highly competitive sectors.
So China Group has become a key enabler for manufacturers, helping them navigate shifting international trade dynamics, scale operations, and secure market leadership.
Today, the group partners with many Chinese and European factories, hundreds of B2B clients and distributors, and an expanding network of logistics providers.
Chapter 4. A Unique Investment Philosophy
His guiding business principle is clear and impactful:
“Build the rails, not the train.”
Sabir’s investment approach prioritizes transforming entire value chains over short-term speculation. He is committed to:
Enabling producers and partners to scale sustainably through enhanced operational efficiency and expanded market access
Streamlining supply chains to eliminate inefficiencies and reduce landing costs
Developing platforms that simplify sales and distribution workflows
Facilitating cost-effective movement of products from production to market
Creating new retail opportunities to introduce Moroccan brands to strategic markets such as China and Europe, bridging cultural and commercial gaps
Leveraging deep international networks to open doors for local producers, ensuring their products reach global consumers with speed and reliability
Sabir’s real strength lies in spotting broken or inefficient processes and reimagining them with smart, technology-driven solutions. His focus is on mastering the supply chain—from factory operations to the reseller’s shelf—ensuring seamless, optimized flow at every stage.
Chapter 5. A Strategic Shift Toward High-Growth Sectors
While closely monitoring multiple Business Units, Sabir Soufiane vision for So China Group centers on building resilient ecosystems that thrive amid shifting markets. Today, the group is expanding confidently into Africa’s industrial development, real estate and logistics hubs, cross-border e-commerce, AI-driven trade infrastructure, and SaaS solutions for retailers and importers.
Sabir is not just building businesses he’s architecting the future of trade and technology. With a sharp eye on operational excellence, he partners strategically with manufacturers, supports Traders, and reinvests in infrastructure-level assets that generate recurring value.
His approach is to build platforms that empower growth, reduce friction, and open new market frontiers, while mentoring the next generation of entrepreneurs to carry the vision forward.
Global Investment
shenzhen, china
rabat, morocco
Sydney, australia
Dubai, United Arab Emirates
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